Microsoft word - 063009 cadient group communicator awards 2009.doc

Cadient Group Wins Nine Communicator Awards
Agency Honored for Interactive and Marketing Effectiveness Campaigns West Conshohocken, Pa., June 30, 2009 — Cadient Group, the premier strategic interactive
marketing agency serving the healthcare industry, today announced that it was recognized for
nine campaigns at the 15th Annual Communicator Awards. Cadient Group won five Gold Awards
of Excellence in the Email Marketing, Interactive, and Marketing Effectiveness categories for its
work with leading pharmaceutical companies; as well as four Silver Awards of Distinction.
“Receiving these industry awards provides proof and validation of the creativity of our work and
our expertise in understanding our clients’ challenges and delivering innovative and relevant
solutions to address their needs,” said Stephen Wray, president and CEO, Cadient Group. “The
Communicator Awards winners’ list is made up of the top marketing firms in the world and
winning nine of these prestigious awards solidifies our position further as a leading interactive
marketing agency.”
Cadient Group received Gold Communicator Awards for the following projects:
AstraZeneca—MySYMBICORT Program—Email Marketing Category
Cadient Group was honored for its SYMBICORT Consumer Campaign for AstraZeneca. The
agency developed a successful launch campaign of the SYMBICORT brand to consumers,
generating strong, early awareness of the new inhaled asthma therapy.
AstraZeneca—NEXIUM Program – Email Marketing & Interactive Categories
Cadient Group optimized the existing marketing mix for the NEXIUM consumer program for
Astra Zeneca to ensure pull-through of brand objectives, while delivering the most relevant
and impactful patient experience in an increasingly competitive market. Cadient Group
redesigned the Web site, delivered highly engaging advertising creative,
developed a robust relationship management program, and leveraged social networks to
engage patients in the brand.
J&J Consumer Companies Inc.—RoC Challenge CRM Program—Email Marketing Category
Targeting women ages 25–55 to take Johnson & Johnson’s RoC (Retinol Correxion)
Challenge for this OTC skincare product, Cadient Group created a multi-dimensional online
campaign, including a Web site, biweekly eNewsletters, online media support, a message
board, and re-contact e-mails.
Cadient Group also received a Gold Communicator Award for its search engine marketing, banner display ads, e-mail marketing, print, and direct response TV campaign for an ADHD support Web site. In addition, Cadient Group won Silver Communicator Awards for its work with AstraZeneca and DePuy Orthopaedics in the Email Marketing, Pharmaceutical, and Documentary categories. Honoring creative excellence for communications professionals, the Communicator Awards is the
leading international awards program sanctioned and judged by the International Academy of the
Visual Arts, an invitation-only body consisting of top tier professionals from a “Who’s Who” of
acclaimed media, communications, advertising, creative, and marketing firms. In its 15th year, the
Communicator Awards have received more than 9,000 entries from companies and agencies of
all sizes, making it one of the largest awards of its kind in the world.
About Cadient Group
Cadient Group is an interactive marketing network focused on the healthcare industry. Our
companies align client needs with relevant innovation to deliver meaningful experiences and
measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-
channel marketing to enhance connections with consumer and professional audiences. Cadient
Group clients consistently realize the full potential of their brand, franchise, and corporate
healthcare communications. With Cadient Group, you’ll Experience Results. For more information
about Cadient Group, visit

Media Contacts:
Michael Walsh
Sr. Director, Marketing Communications
Cadient Group
Karen Higgins
A & E Communications, Inc. for Cadient Group


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