Analytics.northwestern.edu

EUNHEE EMILY KO
1630 Chicago Ave Apt.707  Evanston, IL 60201  EunKo2013@u.northwestern.edu  814-321-5088  Web Site: eunheeko.com ~ QUANTITATIVE MARKETING PROFESSIONAL ~
Dedicated professional with a commitment to driving profitability through skillful quantitative modeling and in-depth analysis of market, competitor, industry and economic insights. Excellent background includes advanced education in Statistics, Analytics and Marketing, extensive research projects in modeling and quantitative analytics and first-hand experience in business development and management. Energetic, punctual, and hard-working individual with the ability to influence revenue growth and market share and positively improve the customer experience. Bilingual in English and Korean. Areas of Emphasis:  Knowledge of Statistics & Consumer Behavior  Linear & Non-Linear Regression Modeling  Text Mining  Team Building & Project Management EXPERIENCE HIGHLIGHTS
Summer Intern at Statistical Method Division (6/2013 to 8/2013)
 Conducted Time Series Forecasting with “Early Indictors” method in estimating Month-End Total Revenue Shares for consumer package goods in Mexico based on partially collected data, showed to audit and scanner mix from audit-only estimates, and compared “Early Indicators method with other statistical methodologies (e.g., moving average). Graduate Research Consultant (9/2012 to 6/2013)
 Conducted E-Commerce Hub & Spoke Analysis consisting of A-B-C SKU classification, Central Hub replenishment, and Network Optimization as well as analyzing consumers of e-commerce of needs in delivery times, order completeness, and same day shipping. RITE AID HDQTRS. CORP., Camp Hill, Pennsylvania Graduate Research Consultant (1/2013 to 3/2013)
 Analyzed diverse customer datasets of RiteAid (e.g., customers, sales, store, and redemptions) using data mining skills and developed segmentation strategies to increase customer lifetime value (CLV) of RiteAid. GOODIES DESIGN & MANUFACTURING CO, Seoul, Korea Senior Business Leader /Market and Business Analyst (6/2009 to 7/2012)
 Developed and launched e-commerce site to expand visibility, drive sales and maximize revenue. Performed extensive statistical analysis to pinpoint and capitalize on opportunities for continued profitability and growth. Successfully secured and managed contracts with 13 major suppliers in the design industry, including 10x10, 1300K, Bobosarang, Hanssem, Kosney and others. Graduate Research Consultant (1/2007 to 6/2007)
 Created and presented a framework that highlighted multiple business models for facilitating brand growth while working within the consumer community to address specific business questions for FemCare Organizations of Procter & Gamble. THESIS AND AWARDED PAPER
UNIVERSITY OF CINCINNATI, Cincinnati, Ohio Master’s Thesis:
 Planned and executed research project to determine if co-branding with upscale brand would enhance consumers’ perspectives and drive sales results using Factor and ANOVA Analysis. Completed Master’s Thesis, “Impact of Co-Branding on Brand Equity and Luxury Perception.” Awarded Best Paper:
 Analyzed women’s images in commercial in Korea using content analysis. EDUCATION & AFFILIATIONS
SEOUL NATIONAL UNIVERSITY, College of Business Administration (Placed in top one in Marketing
Doctoral Program in South Korea)
Coursework toward Ph.D. in Marketing
Lecture and Research Support Scholarships
NORTHWESTERN UNIVERSITY, McCormick School of Engineering
MS in Analytics, 2013 (Expected )
Outside Analytical Consultant for Walgreens & Summer Intern at Nielsen Measurement Science
UNIVERSITY OF CINCINNATI, College of Business
M.S. in Marketing
Fellowship for Applicant Excellence

TECHNICAL PROFICIENCIES
Statistical Programming: SAS 9.0, SAS Enterprise 5.1, R2.15.0, IBM SPSS 20.0, SQL Data Mining & Visualization Tools: IBM SPSS Modeler 15.0, Tableau 7.0 Statistics and Data mining Skills: Linear and Non-Linear Regression Modeling, Nonlinear Least Regression, Discriminant Analysis, Factor Analysis, Association Rules, Clustering, Principal Components Analysis, Dimension Reduction, Time Series, Linear Optimization Modeling, Survival Analysis, Scale Development

Source: http://www.analytics.northwestern.edu/docs/resume%202012%20cohort/ko_eunhee_emily_resume_2013.pdf