As energy demand continues to increase around the globe, industrialized and emerging nations are • Ally Development & Coalition Building faced with a challenge: generate enough energy to support population growth and the economy while protecting public health and the environment. To meet this challenge, traditional and new energy providers, policy-makers and industry stakeholders must work together to find the solutions needed to deliver an economically and environmentally • Crisis & Litigation Communications• Issues Management At APCO Worldwide, we recognize the complexities and interdependence of the global energy industry. • Media Relations & Spokesperson Training Our global Energy & Clean Tech team understands • Online Communication & Social Media not only the competitive marketplace for the energy industry, but also how government and regulatory actions can affect industry growth. Our team includes leading experts in energy policies and technologies at the forefront of today’s energy conversations.
ech Our diverse client work across the energy sector • Positioned the UAE’s Masdar Initiative as a includes traditional fuel sources such as oil, gas and leading player in the global renewable energy nuclear, as well as clean and renewable technologies in and clean tech space through stakeholder solar, wind and biomass. We have advised clients in the engagement, media relations, thought leadership, energy efficiency sector, including those specializing in government counsel and on-the-ground support the smart grid, green building, electric vehicles and energy monitoring. We have broad experience across • Provided communication and outreach support the energy life cycle, from generation to transmission leading up to and following the announcement of a merger between Constellation and Exelon which combined the nation’s leading power Our relationships span national, state and local sales and marketing business with the leading governments as well as the media, nonprofit and clean generation fleet, to create the number one corporate worlds. Everywhere we operate, we have competitive energy provider in the United States.
established a proven track record in developing • Positioned Dow Corning, a major silicon- and executing strategies that clearly define our technology provider, as a solar energy thought clients’ values, meet their goals and promote the leader and advocate for the development of a robust and competitive renewable energy economy through executive positioning, relations implemented in the United States and • Garnered robust media coverage (traditional, • Corporate Advisory & Market Entry online and social) by developing and implementing a communication strategy to announce results of the Sustainable Aviation Fuels Northwest initiative which outlined what Ener Visit our blog www.apcoforum.com to read how APCO’s team around the world is challenging conventional thinking and driving global dialogue.
it will take to develop a regionally sustainable, • Helped LP Amina, an energy and environmental commercially viable aviation biofuels industry in company with innovative clean coal technologies, the U.S. Pacific Northwest, paving the way for $80 million in federal grants to Washington state strategy to tell their company’s China and U.S. story and strengthen awareness of its local • Supported the communication effort of the Asian partnerships, its role in U.S.-China clean energy Cities Climate Resilience Network (ACCCRN) now initiatives and its innovative technology.
operating across Thailand, Vietnam, Indonesia and India in order to help cities develop and A small selection of our clients across the energy implement plans to prepare, withstand and • Raised awareness of a leading U.S. electric • Asian Cities Climate Resilience Network energy, electric vehicle and energy efficiency initiatives through reputation research, corporate positioning, and media and blogger relations. • California Independent System Operator • Built and mobilized statewide support to secure regulatory approval of a 120-mile transmission • Developed a market analysis and entry strategy for Pinnacle Engines, a developer of ultra- efficient engines, which included identifying potential Chinese partners and investors in Pinnacle Engines’ newest engine technologies; assessing the best business structure; mapping stakeholders according to their respective messaging as well as key tactics and channels for outreach. • Introduced 3TIER, an emerging company that provides wind, solar and hydro energy • Sustainable Aviation Fuels Northwest assessment and forecasting worldwide, to • Transmission Agency of Northern California the global marketplace through a positioning • UK Trade & Investment – Clean Technology strategy that included media relations (both traditional and social) and key industry events. To find out how APCO makes a difference for our clients, go to www.apcoworldwide.com/clientsuccess.

Source: http://jiwin.ae/content/PDFs/energy_cleantech_summary.pdf


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