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Advantages Of Combining Your Online Payment, Email System, And Client Database
Attention businesses of the world! Does your business have an online presence? Do you offer your products and/or services via a secure online
payment system? Do you use ezines and an email system to keep your clients coming back for more?
Or are you still painting on the walls in your cave, hoping all this internet marketing "stuff" will fade away? (Alright, maybe you aren't stuck in a cave,
but you still have to stay up to date and have a powerful online presence or you'll be out of business fast.)
Let me make your life a lot easier by explaining why you need an integrated online payment shopping cart, email system, and client database. I know
from experience that it can be a challenge to find an affordable, user-friendly shopping cart that lets you manage all your contacts, send out your email
newsletter, process people's purchases in a secure online environment, AND set up an affiliate program, all in one integrated system.
Far too many business owners get themselves into trouble by getting a separate shopping cart and contact management / email system. However,
you need something that can help you knock down all the pins in your alley, even after you've downed a couple of pina coladas with your posse of
Just look at what an integrated shopping cart can accomplish for you:
* You'll be able to segment your email list. You'll have the ability to separate customers and subscribers into specialized groups based on which of
your offerings they're most interested in, and you can create targeted marketing campaigns for your products or services. You can also build specific
AutoResponders. (ARs are a series of email messages you create to stay in touch with prospects and clients and also upsell other items).
* A good shopping cart system will personalize these AutoResponders with the names, etc. of the people in your database and will let you send
emails out at specific time intervals. The beauty of ARs is that once they are done, the series is automated (hence the "auto" in AutoResponder) and it
will look like you wrote each email from scratch to just one specific recipient. This helps you give the personal touch (without extra time or effort!) to
your clients and prospects and helps build your relationships. And we all know, good relationships lead to good sales.
* Another benefit of an integrated shopping cart is that you can upsell with it. If you've forgotten the sales lingo, an upsell is the "Wanna biggie size
that combo?" of your business. With an upsell, you sell more of the same or a different product to your client. Upselling lets you take advantage of your
client's desire to get the most for their money and let's you make not one but multiple sales simultaneously. (Now who in their right mind would turn
* With your integrated cart, you can also effortlessly notify your customers of special promotions, items on sale, and bundled packages, or just give
them plain and simple recommendations for other products you think they would like. Hey, if they bought from you once, you can safely assume that
they like (or at least want) what you have to offer. Don't deny them the opportunity to shop 'til they drop?on YOUR website of course!
* An integrated shopping cart will also make it easy for you to set up an affiliate program. You can have other businesses selling your offerings on a
commission basis. The cart will do all the tracking since each affiliate will have a special link for their respective customers. What's the power in having
an affiliate program? You aren't a lone sales force of just one when other business owners are selling your stuff 24/7. (And don't you even THINK
about tracking affiliate purchases without an integrated shopping cart! You'll lose your hair--and your mind!)
* With an integrated shopping cart system, you can see what's really going on using analytics and reports. Information, statistics, and graphs are
available to you in an understandable, streamlined format. (Don't worry, it won't be hieroglyphics) For example, you can obtain information on what
your clients have purchased, which products are most popular, and who is reading your ezines or unsubscribing. (Yes, I'm aware that this may feel like
internet voyeurism at its finest, but it lets you know who your fans are and what they care about. This, in turn, enables you to do market research and
* An integrated shopping cart system can improve your deliverability rate. Let me break this down for you: A high deliverability rate means your
precious emails are actually going to REACH their destination instead of rotting in the deadly spam folder from hell. A good integrated shopping cart
program will whitelist the emails you send due to the company's affiliation with big email servers such as Google, Yahoo, and MSN. The remarkable
result for you and your business? Your emails are much more likely to be delivered to clients and subscribers, and you get more sales!
* A great shopping cart will make your e-commerce activities simpler and easier. Your integrated shopping cart and email database will be like the
safety rudders on a bowling alley that help you score a strike even if you suck. (This feature of the au courant bowling alley is a saving grace for
enthusiastic gutterball-doomed bowlers, like me.)
* Your integrated shopping cart and email system should be simple to use, centralized, and customizable. That way you won't have to transfer
information and go in and out of multiple systems, plus you will keep your brand consistent. Your goal is for your shopping cart to have the look, feel,
and user-friendliness of your entire site or you will look amateurish. (Yep, you don't need to change your bowling shirt every time it's your turn to rock
and roll. if you're always varying your league's name and colors, you won't be recognized as the Top Dogs in your neighborhood alley!)
* An integrated cart system can be linked to your website, blog, or other online outlets with a simple no-hype hyperlink. (It's that easy!) Having an easy
way to link the cart to all your online outlets will save you tons of time and even more hair loss. (Now you can use that Rogaine budget to join a
bowling league-- and grab a couple of preliminary lessons and your own glossy vinyl bag along the way.)
In bowling, you try to hit as many pins as you can with one ball, correct? (I guess you figured out that my next book will be Bowling for Dummies since
I am bowling-obssessed.) In an integrated shopping cart and email database, you knock out all of the following at once: 1) You save the money you'd
spend on multiple systems and are able to easily sell your clients and prospects exactly what appeals to them; 2) You save time and frustration
because you don't have to coordinate multiple systems plus you don't have to recreate the wheel every time you send out an email; 3) You make life
easier on your web person which makes for a more positive professional relationship and saves you money too. (Would you rather have a surly
Gutter-Bowler or a Double-Striker on your team?)
Don't let a separate email system, client database, and online payment shopping cart corner you in a dark alley. (Love those double entendres.)
Score an integrated system and you can be the Kingpin (or Queenpin!) of your business success with a powerful online presence and great internet
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