P062_cdr_09-30-13

BEAUTY CARE
HAIR CARE
Hair growth products have untapped potential
NEW YORK — Retailers and don’t want to talk about it.” hair growth products. After all, toration because she, as well as tutes of Health Cancer Research they say, the formulas are sure members of her family and her Fellowship, she completed her to find adherents among baby patients, had hair loss issues, postdoctoral training in obstet- edies. “We would all go to the Permanente Oakland. She also drug stores and try the products received a Felix Rutledge Oncol- vate label hair growth products available, which would partially ogy Fellowship at MD Anderson surged 18% to $22.2 million over solve the problem but not re- the past year, good for second ally address the issues to our Fellowship in gynecologic oncol- place in the category and a 39% satisfaction.” ‘Hair loss is a very
emotional issue.’
ticular antiaging and aesthetic mdlashfactor.com, was updated that are selling the products.” Canada Ventures Inc., which poo and conditioner; two leave- has patents pending for the MD on serums, Follicle Energizer ly established MD Laser and Lin explains female hair loss, sumer makes a purchase, the and Scalp Essentials; and an oral Cosmetics Center in San Ma- tion addresses causes of female supplement, MD Nutri Hair.
ety of causes, including aging, the degree of brand loyalty is Now she is seeking to raise overprocessed hair, and the very high, particularly with the practiced in the San Francisco consumer awareness of the MD nutritional impact of popular Nutri Hair supplement. cessed hair,and is said to combat Bay Area for more than 20 years, brand and the fact that it has crash diets as well as hormonal Lin notes that her scientific and been developed by a woman changes.
“Female hair loss is a very medical training and experience physician who specializes in “We’ve created videos on the pany will test radio commercials have enabled her to develop women’s health. La Canada is website that get into the emo- timated at about $1 billion in products that are both safe and tapping into social media as a tional impact of hair loss and mension of female hair loss this North America,” comments Dr. effective, while her personal ex- marketing and communication discuss the products in a very month in major target cities.
er and chief executive officer. tuitively understand the needs After analyzing the number of consumers are driven to our site, chasers often inquire whether of this consumer niche. After Web searches launched every the conversion rate is very high. the products will work for their ably less than 10%. It’s a very graduating from the Boston month on the subject of female And as we gain retail distribu- emotional issue, and people University School of Medicine hair loss, the brand’s website, tion, we will list all the retailers swer is yes. Hair Growth Product Sales — U.S. Drug Stores* *For the 52 weeks ended August 11. **Only nine brands included as top sellers by IRI.
Hair Growth Product Sales — U.S. Multichannel* *For the 52weeks ended August 11. Total of drug stores, supermarkets, discount stores, military commissaries, and selected clubs and dollar stores.

Source: http://mdlashfactor.com/wp-content/uploads/2013/10/Chain-Drug-Review-Sept-2013.pdf