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Microsoft word - resumepharma.doc
Andy Edelstein / Copywriter
Online Portfolio: www.andyedelstein.com/pharma.html
* Pharma creative
– Interactive/emarketing/advertising in healthcare fields. Disease experience
includes: rheumatoid arthritis, psoriatic arthritis, ankylosing spondylitis, psoriasis, type-2 diabetes, low testosterone, Crohn’s, ulcerative colitis, melanoma, prostate cancer, HIV.
* Integrated marketing
- Writing/Supervision of all facets, including general advertising, direct
response, interactive/online marketing, trade advertising, issues/advocacy advertising, and employee communications.
* Business-to-Business, Financial Services, and Technology
marketing/advertising – In-depth
knowledge, from high-level branding to DR/relationship marketing – targets ranging from top management to technical professionals.
2001 to present Pharma/Healthcare Projects:
Enbrel (unbranded), Lovaza (unbranded) Brand New World —
Gamunex Greater Than One
— Medtronic (CGM, CareLink, Paradigm), Cytic (NovaSure), Genentech
(Cancer Connections), Eli Lil y (Cialis) TribalDDB Health
– Long-term engagement – 2005-06. Abbott Laboratories (HUMIRA), Tribal
DDB Health (launch of new unit), Novartis (Galvus), Solvay (AndroGel)
Avenue-e Health Strategies
– Website creation and other creative for Schering-Plough, Novo-
Nordisk, DSM Pharmaceuticals, including: www.prandin.com, www.novologmix70-30.com,
MRM (McCann Relationship Marketing)
– Genentech (Raptiva) Euro RSCG
– Sustiva (HIV drug) The Marketing Works
– National Prostate Cancer Coalition Hoo Group
– Crohn's and Colitis Foundation of America Other categories:
– Alcoa Gyro International
– Avaya (Conferencing systems, IP Telephony)
-- Creative Consulting and Services to U.S. operating companies in
telecommunications, healthcare, automation, energy, and transportation industries.
Wil oughby Partners
–Cantor Fitzgerald, BGC Partners, eSpeed, Kleos Citigate
– T.D. Waterhouse, Instinet Grey E-Marketing
– Adobe, Xerox, Bel South Spier Advertising
– Savin, HIP
The Lord Group, SVP, Creative Director
1995 to 2001 Verizon
(formerly Bel Atlantic, NYNEX, New York Telephone) -- Created/Supervised al creative
for Business Markets in TV, radio, print, DR, Online, including: Smal Business, Large Enterprise,
Issue/Advocacy, and Defection Control.
-- Managed al creative of worldwide corporate image campaign. Wrote CLIO
winning music and lyrics for ongoing TV/radio.
-- Creative responsibility for copiers and printers.
Network Computing Magazine --
Developed, oversaw al creative for CMP's industry "bible." Other
-- Manulife Financial, Keycorp, USAA.
Young & Rubicam
, VP, Associate Creative Director
1983 to 1995 Whitehal Laboratories --
Creative responsibility for Advil, Anbesol, CoAdvil, Axid AR. NYNEX
(formerly New York Telephone) -- Created/supervised campaigns (TV, radio, print,
news, out-of-home) for Business Products, Business Usage, and Service Awareness. Created
1992 EFFIE Award -winning "Subtitles" TV campaign, as wel as long-running "Work the Phones"
Lufthansa German Airlines --
Creative responsibility in U.S. market of this German-based airline
Trans World Airlines --
Creative responsibility for all TWA, including Price TV and Newspaper,
Product Service, Cargo, and Trade.
Andersen Consulting, Digital Equipment, Merril Lynch, KFC.
CLIO, EFFIE, Business Week Education
– BA, Tufts University
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