Microsoft word - resumepharma.doc

Andy Edelstein / Copywriter
Online Portfolio:
* Pharma creative – Interactive/emarketing/advertising in healthcare fields. Disease experience
includes: rheumatoid arthritis, psoriatic arthritis, ankylosing spondylitis, psoriasis, type-2 diabetes, low testosterone, Crohn’s, ulcerative colitis, melanoma, prostate cancer, HIV.
* Integrated marketing - Writing/Supervision of all facets, including general advertising, direct
response, interactive/online marketing, trade advertising, issues/advocacy advertising, and employee communications.
* Business-to-Business, Financial Services, and Technology marketing/advertising – In-depth
knowledge, from high-level branding to DR/relationship marketing – targets ranging from top management to technical professionals.

Freelance/Perma-lance Writer
2001 to present
Pharma/Healthcare Projects:

DraftFCB — Enbrel (unbranded), Lovaza (unbranded)
Brand New World — Topamax
EuroRSCG —
Greater Than One — Medtronic (CGM, CareLink, Paradigm), Cytic (NovaSure), Genentech
(Cancer Connections), Eli Lil y (Cialis)
TribalDDB Health – Long-term engagement – 2005-06. Abbott Laboratories (HUMIRA), Tribal
DDB Health (launch of new unit), Novartis (Galvus), Solvay (AndroGel)
Avenue-e Health Strategies
– Website creation and other creative for Schering-Plough, Novo-
Nordisk, DSM Pharmaceuticals, including:,,
MRM (McCann Relationship Marketing) – Genentech (Raptiva)
Euro RSCG – Sustiva (HIV drug)
The Marketing Works – National Prostate Cancer Coalition
Hoo Group – Crohn's and Colitis Foundation of America
Other categories:
Tribal DDB
– Alcoa
Gyro International – Avaya (Conferencing systems, IP Telephony)
Siemens USA
-- Creative Consulting and Services to U.S. operating companies in
telecommunications, healthcare, automation, energy, and transportation industries.
Wil oughby Partners
–Cantor Fitzgerald, BGC Partners, eSpeed, Kleos
Citigate – T.D. Waterhouse, Instinet
Grey E-Marketing – Adobe, Xerox, Bel South
Spier Advertising – Savin, HIP
The Lord Group, SVP, Creative Director
1995 to 2001
Verizon (formerly Bel Atlantic, NYNEX, New York Telephone) -- Created/Supervised al creative
for Business Markets in TV, radio, print, DR, Online, including: Smal Business, Large Enterprise,
Issue/Advocacy, and Defection Control.
Siemens -- Managed al creative of worldwide corporate image campaign. Wrote CLIO-
winning music and lyrics for ongoing TV/radio.

Kyocera Mita -- Creative responsibility for copiers and printers.

Network Computing Magazine -- Developed, oversaw al creative for CMP's industry "bible."
Other -- Manulife Financial, Keycorp, USAA.

Young & Rubicam
, VP, Associate Creative Director
1983 to 1995
Whitehal Laboratories -- Creative responsibility for Advil, Anbesol, CoAdvil, Axid AR.
NYNEX (formerly New York Telephone) -- Created/supervised campaigns (TV, radio, print,
news, out-of-home) for Business Products, Business Usage, and Service Awareness. Created
1992 EFFIE Award -winning "Subtitles" TV campaign, as wel as long-running "Work the Phones"
radio campaign.
Lufthansa German Airlines -- Creative responsibility in U.S. market of this German-based airline
Trans World Airlines -- Creative responsibility for all TWA, including Price TV and Newspaper,
Product Service, Cargo, and Trade.
Other -- Andersen Consulting, Digital Equipment, Merril Lynch, KFC.

CLIO, EFFIE, Business Week
Education – BA, Tufts University



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