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USMEDSA Urology Coordinating Team 2000 Accomplishments vs Objectives
OBJECTIVES
ACCOMPLISHMENTS
Coordinate Merck Activities & Exhibits at Medical Meetings • Very successful exhibit presence at AUA 2000 Annual Meeting, Pri-Med, AACE & AAFP meetings Sponsored BPH Week as part of AFUD’s 2nd Annual Prostate
DUCATE PHYSICIANS
Health Month AUA Annual meeting: hosted Merck Advocate Event (450 Uro’s), sponsored- AUA CME BPH Symposia (650 Uro’s), AUA Education Store, AUA CD ROM of Course Handouts (6000 MD’s), AUA Website, Abstracts Online, &
Annual Meeting Planner Provided the Audience Response System for the AUA Board Review Courses Supported the: AUA Long Range Strategic Planning, AUA Chiefs of Urol Program, AUA/EAU Exchange Program
ABOUT DATA FOR PROSCAR
Provide Medical & Scientific Information • Conducted 3 Regional CME Programs, “Advances in the Eval. & Pharmacologic 3)3
Tx of BPH”. Monograph published & will be posted on Medscape for CME credit for 1 yr Developed
AND ASSIST IN THE LAUNCH OF
exhibits for AUA 2000 Annual Meeting (& sponsored CD ROM), Pri-Med Meetings, AACE & AAFP meetings. Sponsored AUA CME program that is being evaluated by Audio Digest for inclusion in its tape program. Worked with Annenberg
Center for Health Sciences to create a Journal Plus Program (CME) on “The Role of Serum PSA in BPH” Database updated with all product AUA abstracts, HCP’s product & disease questions answered in writing &/or by personal calls.
*Ongoing participation in MRL manuscript review/revision process, & Medical School Grant Committee *Prostatitis & Hematuria MSGP’s- Assisted US investigators with investigator-IND application, provided investigators with double-blind
THE PSA LABEL CHANGES
medication via outside vendor * Participated in WPCRC activities related to the cir
cular additions on the relationships of PSA to prostate volume, PSA to outcomes, & prostate volume to outcomes. * Collected & analyzed competitive product
information at AUA (alpha blockers, Dutasteride, herbal products) Training of Urology Sales Force • High quality training lectures given to sales force trainees—top rating given by sales trainees Trained sales force on key promotional piece “A Profile of Proscar” Pro-actively wrote three
SUPPORT MARKETING AND
Medical Background texts & tests for PSA launch Reviewed/edited & assisted in writing sales bulletins (e.g., PREDICT study, Dr. Pitt’s negative editorial in J Urol)
Medical Review & Assistance in Development of Promotional Materials • Participation in M/L boards Researched & provided medical literature to support promotional efforts Assistance to TBG & legal in drafting
SALES TEAMS WITH
promotional materials by providing product, medical & urological expertise (e.g., “A Profile of Proscar”, “BPH: A Primary Care Perspective”, review of all key studies ‘92-’00) * M/L board liaison with MRL
MEDICAL & SCIENTIFIC
Issue Research & Analysis Responded to 1
00% of Issues Ongoing monitoring of the finasteride & competitive disease literature & the Internet, for US MEDSA, TBG, WHHM & MRL (e.g., quarterly alfusozin searches for
MEDSA & TBG; identification of AUA abstr acts of interest for the Merck AUA meeting book) *Ongoing extensive literature & database research & analysis (e.g., intraprostatic DHT levels; Lower Urinary Tract Symptoms)
INFORMATION
*Participation in USHH-MRL-WHHM Prostate Cancer Product Development Team
Work With Marketing to Develop & Execute a Plan to Train Sales Force • Developed MEDSA Dutasteride plan *Created outline, provided source materials and reviewed WHHM MB (outline and source material being
incorporated into promotional slide set) Assisted TBG in planning & implementing promotional strategy to pre-empt Glaxo *Created & gave training lectures to both HSA’s & to USHH team
Issue Research and Analysis • Performed 100% of liter
ature searches & analyses *Acti H
ve participants in the USHH team & USHH/WHHM/MRL Counterstrategy Task Force to plan & implement strategy *Assisted TBG in analyzing
competitive data, planning & implementing counter- & promotional-strategy to pre-empt Glaxo DUTASTERIDE
Search and Monitor Product and Competitive Literature • Quarterly Literature Search on Dutasteride Performed quarterly surveillance literature searches for the task force (TBG, MRL, WHHM)
Search and Monitor Literatur
PREPARE FOR THE M3 ANTAGONIST†
e, Databases, and Internet • Begin to Develop Center of Expertise in Neurourology • Provided literature for new product marketing, market research, etc. Collected voiding dysfunction
& incontinence related material at AUA
Identified texts for library Assisted in early strategic planning
– PENDING PHASE IIB TRIAL RESULTS
†Did not continue into Phase III
Henry Rodrique, APA; Joanne Palmisano, Lee Halper, CDP; Leonard Silverstein (chair),
Kathleen Peeples-Lamirande, Medical Services; Tom Abbott, ORM; Fran Kaiser, RMD
Designed and Produced by the DTP Group/InfoManagement Team/Medical Services

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